By: Sarah Perez

Whym, a conversational commerce startup founded by former Snap employees, wants to make it easier for consumers to shop online via their mobile devices. Instead of filling out long checkout forms and entering in payment card details by hand, Whym’s solution offers a single-tap checkout experience where customers can pay via Apple Pay or Google Pay or even over a text message. The startup is now announcing $4.3 million in new seed funding, following its early traction with CPG, wellness and beauty brands.

The round was led by Deciens Capital and included participation from DNX Ventures, Reciprocal Ventures, Unusual Ventures, Chaos Ventures and Magic Fund, as well as small investments from Sequoia, Lightspeed and Canaan Partners.

Whym also has angel investments from founders and other executives from Stripe, PayPal, Venmo, Microsoft, Salesforce, Google, Facebook, Twitter, TikTok, Snapchat, Uber, Airbnb, Red Bull and Spotify.

The startup itself was founded in 2017 by CEO Kelly Nyland and COO Rhenee Bartlett, both previously of Snap. Nyland had headed up the consumer products and marketing division of the company, where she created the go-to-market strategy for Snap’s Spectacles. Bartlett had served as the head of event marketing and partnerships for Spectacles. In addition, founding team member and Whym’s VP of Engineering, Ryan Hornberger, had worked at Snap after the company acquired his startup Scan, Inc., which formed the basis for Snapchat’s Snapcode.

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